The Story Behind Our Logo

Every logo tells a story, and ours is deeply personal.

At first glance, you may see a rabbit, a lotus flower, and a gemstone. But to our family, these symbols represent love, remembrance, new beginnings, and the journey that inspired My Aura Gemstones.

Rocky — The Rabbit Who Inspired Our Logo

The rabbit in our logo was inspired by Rocky, a beloved member of our family.

Rocky was much more than a pet. He had a remarkable personality and carried himself with confidence, dignity, and charm. In his own mind, Rocky wasn't just a rabbit—he was royalty.

He had a proud spirit and a presence that made everyone smile. Whether he was hopping around the house or demanding attention, Rocky always seemed to believe he was the king of his kingdom.

To honor his unforgettable personality, we gave the rabbit in our logo a regal appearance, complete with gemstone details that reflect both his special place in our hearts and our love for beautiful stones and crystals.

Rocky's name was fittingly connected to stone and nature, long before My Aura Gemstones was ever imagined.

Aura — A New Beginning

Shortly after Rocky passed away, our family welcomed our youngest daughter, Aura, into the world.

While losing Rocky left an empty space in our hearts, Aura's arrival filled our home with new joy, hope, and love.

The timing felt like a reminder that life is a beautiful cycle of endings and beginnings. One chapter had closed, while another was just beginning.

When it came time to name our business, the choice felt natural.

My Aura Gemstones was inspired by our daughter Aura, whose radiant spirit continues to bring light and happiness to our family every day.

The Lotus and Gemstone

At the heart of our logo is a lotus flower.

The lotus has long been a symbol of wisdom, peace, resilience, and spiritual growth. It represents the ability to rise above challenges and bloom beautifully, even through difficult circumstances.

During a season of both loss and renewal, the meaning of the lotus resonated deeply with us.

Because crystals and stones are the foundation of our business, we transformed the lotus into a gemstone-inspired design. The gemstone lotus represents beauty, growth, healing, and the wonder found within nature.

The soft pink color reflects both our favorite color and the loving, gentle energy we hope every customer experiences when visiting My Aura Gemstones.

More Than a Logo

Together, the rabbit, lotus, and gemstone tell a story of:

💎 Love and remembrance

🌸 Growth and renewal

🐇 Family and companionship

✨ Hope and new beginnings

My Aura Gemstones was built not only from a passion for natural crystals, gemstones, jewelry, and Feng Shui décor, but also from the people, memories, and experiences that have shaped our lives.

Every piece we offer carries a story, just as every crystal carries its own unique beauty.

Amanda Forsythe
Founder, My Aura Gemstones